I worked as the Director of Marketing and Events at Raging Bull Harley Davidson in Durham, North Carolina from May to September of 2023. I left my position to pursue a degree in Journalism at UNC Chapel Hill.

In this position, I created a successful video series showcasing motorcycles series called, “Ride It Home,” modeled in photography campaigns for retail advertising, and other content for social media and paid social media. I also worked on digital campaigns in Canva to drive foot traffic from social media into the dealership. I managed the logistics for internal and external events at the dealership, among other responsibilities.

Retail Campaigns

I styled and modeled clothing available for purchase at the dealership. These images were posted on organic social media.

Interview with CBS-17 on the Importance of Motorcycle Safety

I represented our dealership to discuss Raging Bull’s commitment to motorcycle safety within Durham’s motorcycle community amidst rising safety concerns. Yes, that’s me riding one of our training bikes!

Service Commercial in Partnership with Star Management Group

I worked with our out of house marketing agency, Star Management Group, to create this commercial. We worked together on the script and storyboard; I blocked and shot all of footage of the dealership before sending it to them for editing. This video has already amassed over 150,000 views and runs as paid advertising on platforms like YouTube for the dealership.

Various Social Media Posts

I created these graphics using a mixture of Canva and Adobe Express, all posted on organic social media.

120 Years of Custom Motorcycles Showcase Countdown Videos

I created these videos in Canva to post on organic social media as a nine day count down for our event.

All media on this page is property of Raging Bull Harley Davidson and/or Star Media Group.